PROJECT NAME

Spring Blossom Tea Co.

ROLE

Illustrator

DATE

2022

We were tasked with developing multiple packaging for a food or drink company. I decided to create a tea company by the name of Spring Blossom Tea Company. This company is inspired by the flavors of France, specifically those flavors that are grown in excess within the country. That is why the six different teas contain notes like peaches, apple, raspberries, lemon, blueberries, and lavender as they are all popular agricultural products in France. The objective was to create multiples of a packaging solution that represents the created identity of the brand. This is the reason for the packaging being inspired by the produce that is used to make the teas.

The design system is also heavily influenced by French culture as it is clean, minimalistic, and elegant. For the logo, I wanted a classy yet earthy appearance. That is what inspired the flowing design of the typography while also including a nod to the contents which are tea leaves. As for the rest of the packaging, I carried over the elegant feel. There is a pattern that goes across several panels while any type aspects are blocked out in clean and simple sections. In order to connect the packaging back to the earthy feeling, the icons on the front of the packaging are more of a sketched design which were inspired by photographs of the actual products. Finally, for the colors, they are light and subtle with references to their specific flavors.