PROJECT NAME

Ethereal Dreams Puzzle Co.

PROGRAM

Illustrator

YEAR

2022

The goal for this packaging project was to develop a low waste packaging where the package itself had a reusable purpose. I decided to create a puzzle packaging that doubled as a display frame for the completed puzzle.

The company that I have developed is primarily focused on ethereal and dream-like puzzles which will be reflected in the name of the company as well as the packaging itself. The goal of the packaging design is to keep it clean and simple which will allow the puzzle design to shine through when displayed. This project is mainly targeted toward two different demographics: millennial and elderly. These are the two groups of people that have the most interest in puzzles due to their mental and physical benefits for the user. Although it is common to find regular puzzles at a store, it is not common at all to find a puzzle that doubles as a frame. This will give my product a competitive edge in the puzzle market. The users will be able to easily display their work when completed and can just as easily put the puzzle away for storage when they are done.